I keep seeing this now, and so I’m just going to put it down here and walk away.

What I keep seeing is the “better dead than red” thing, but about all kinds of business model patterns.

Public sector. Private sector. Civil/third sector. Social Enterprise. B2B. B2C. Subscription models. Having a job. Being a freelancer. Having a temporary contract. Running your own business. Being grant funded. Being an outsourcer. Commissioning. Providing….

These are all business model patterns. Some people think that in certain cases some of these shouldn’t be applied because of a variety of reasons, usually because they are less efficient. Often a moral tone is adopted in these discussions, as if one choice of business model pattern is morally superior to another.

This culminates in the “better dead than red” perspective where two tribes pushed the world to the brink of utter destruction over their preferences for different business model patterns.

It’s just a pattern. It doesn’t matter more than a few percentage points of efficiency. Harder, and more important, is the value that’s actually being provided.

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